Shooting sports

Michael Bane write about the growing popularity of the (non-hunting) shooting sports

The big trend for 2010 is the bigger than expected successes of shooting competitions on television, led by TOP SHOT on History and 3-GUN NATION on Versus. I hear channels are scrambling for more shooting programming. 

Well duh. What took them so long?

First-person shooter games have been around for thirty years, which means for thirty years, we’ve been running around and shooting things in a virtual environment. It only makes sense that the same impulses that drive us to blast the legions from hell would drive us out to the range and try our hand at the real thing. 

So what would a TV-friendly shooting show look like? Well, a lot like Top Shot or 3 Gun Nation, actually. Head-to-head competition is what makes slalom skiing so exciting, and that’s another sport that relies on technique to shave thousands of an inch at every opportunity, which is also happens to be the key to winning practical shooting. 

And, to quote Jules Winnfield, personality goes a long way. Top Shot drew in so many viewers because we were attracted to the people of the sport, and not just the sport itself. NASCAR gets this, practical shooting needs to learn this, too. 

A few more things to get practical shooting more TV-friendly: 

– Reactive targets and/or real-time scoring. Waiting around for an RO to yell out “Two Alpha” (or in my case, “Charlie Mike”) is boring. Steel is good, some kind of electronic target that shows hits in real-time would be better.

– Side by side comparisons of runs. Why did Mike Voight beat Taran Butler on Stage Three? Was it because he shot a bit faster or a bit cleaner? Showing the same run using identical camera angles and editing would go a long way into helping others understand the sport. 

– Colour commentary. Many, many football fans rely on the experts in the booth to tell them why a wishbone offense is a better idea in a given situation than the shotgun, and it’s the same with practical shooting. Why did a competitor screw the pooch on a given stage? Why did one do better? Without a colour commentator, you have to be involved in the sport to know why. A good TV host can open the competition and the sport to people who aren’t shooters, making it even more popular. 

If paintball can be shown on ESPN, why can’t USPSA? Imagine how popular IPSC would get if Dave Sevigny was on the Wheaties box…