Behold the future of firearms marketing

A completely brilliant idea: Combine a succcessful videogame franchise with well-known firearms brands. 

This is a win-win for both EA and Trijicon, Surefire, et al, because EA gets to boast about how it uses “Real life” products in its video games to make them more real, and La Rue, US Optics and the like get to have their products out in front of millions of potential customers. 

Are you watching, IDPA/USPSA/3Gun ? This is how you get your product out to today’s market.