Did the Earth move for you, too?


Outdoor Channel Holdings, Inc. (Nasdaq:OUTD) today announced that its board of directors unanimously approved a definitive merger agreement with InterMedia Outdoors Holdings, LLC (“IMOH LLC”) which in turn controls The Sportsman Channel, a national cable television network for outdoor enthusiasts, and InterMedia Outdoors, Inc., a multi-media company that publishes 15 market leading outdoor magazines, 20 leading websites and is a leading television producer in the category. IMOH LLC is controlled by InterMedia Partners VII, L.P., a private equity investment fund.

This merger will create InterMedia Outdoor Holdings, Inc. (“IMOH Inc.”), the premier media and content company serving the large and growing market of outdoor enthusiasts in the United States. This transaction unites the industry leaders in outdoor television, print, digital and social media, as well as editorial and content production for the hunting, shooting, fishing and conservation categories. The combination will enable IMOH Inc. to serve the vast and growing consumer base of outdoor enthusiasts across all media while providing an unparalleled multimedia platform for distributors, producers and advertisers to connect with one of the country’s largest vertical lifestyle markets. 

What does this mean for gunbloggers? Off the top of my head, big mergers tend to create opportunities for smaller, more agile businesses to gain market space in the gaps left behind from the merger, so if you’re a blogger looking to move into online video, now might be a good idea. Also, bigger company = bigger pool of capital = better production values. And hopefully, this means…


Seriously guys, we’ve had downloaded TV shows for what, five, ten years now? Get with the program (pun intended). Podcasts are nice, NetFlix is nicer.