Did SHOT Show Disappoint This Year?

Yes. And that’s not a bad thing.

In talking with some of my fellow marketing weasels at the show, they’re looking at up to a 30 percent decrease in gun sales from last year, and last year’s sales fell off a cliff around May. So naturally, gun companies are not making investments in new tooling and new R&D for new products isn’t a big priority for companies looking at fewer, not more, sales.

Duh.

The exception to this rule is SIG, who have gone whole-hog into two new areas of the market with their new optics and suppressor lines. It’s a risky move, and I think it’ll pay off for them.