And Chevy has, umn, errrr.
I like Chevys. My first car was a Chevelle, and for a long time, I drove a Cavalier RS that was one of my favorite cars. Even though they took the government money, I want them to succeed, because I’d miss them if they were gone.
Chevy has all the parts in place to create a car that would dominate the hot hatch market: Thanks to the technology behind the cars of F1 and Le Mans, the days of the performance hybrid are upon us. Right now, however, all that technical know-how is either locked up in the lofty realms of hypercars or wasted on lackluster mishmashes like the CR-Z.
You’d get the nostalgia market with the name, the middle-aged suburban road warrior market with the hatchback and the mileage, and the young tuners with the cool tech and capability for hacking and upgrading. Plus, ever since the demise of Pontiac, there is NOTHING in the entire lineup of GM vehicles in this niche, so you’d only be taking sales from your competitors, not your other car lines. Chevy knows how to build a hot hatch: They built one back in the 70’s (before most of today’s tuners were even born), did it again during 90’s and they can do it again.
Ok, Chevy, it’s a win-win-win-win situation. Go for it.