The Army’s Golden Knights parachute team has a YouTube Channel, and the most popular video on that channel has over 1.2 million views.
Not bad, until you realize that the most popular video on Hickok45’s channel has over 10 million views, and the most popular video on Jerry Miculek’s channel (a relative newcomer to YouTube) has over 2 million views, and it’s just him and his family cranking out the content, not the full weight and power of the United States Army.
All is not lost, however. Aside from the world-record stunts and two celebrity tandem jumps, the average views for a Golden Knights YouTube video is less than 40,000 views. However, the Army Marksmanship Unit (AMU) has more videos of over 40,000 views than the Golden Knights, and their content has consistently higher engagement as well.
So the people want to watch people using firearms on YouTube. The question is, who is going to give them content to watch?