We Also Walk Dogs.

What if retail gun stores stopped being about guns and started being about lifestyle? What would they look like? They’d sell guns, and DIY home alarm kits. They’d have a range, and a dojo and a service that (for a small fee) will walk through a customer’s home and make recommendations on home security. They’d sell first aid kits and car emergency kits and flashlights and have classes on pistol shooting, prepping on a budget, preventing credit card fraud and how to stay safe on vacation.

They’d cover all the bases, not just the gun base. Gun Culture 1.0 stores sell camo clothing and tents and decoys and barbecues and other items only tangentially related to pulling the trigger. Why should a Gun Culture 2.0 store be just about guns?

* And this time, it’s a science fiction reference in the title, not a music reference.

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