We’re in the midst of a huge gun-buying bubble right now, and have been for almost eight years. All bubbles burst. All of them, ever since the days of the Dutch buying tulips. What happens when the gun market cools off?
- If you’re not Smith and Wesson, Ruger, Sig, or similar you’re probably boned.
I remember what happened after the PC market crashed, and the smaller players who didn’t have gobs and gobs of capital stashed away quickly went tango-uniform.
- If you’re Smith and Wesson, Ruger or Sig and you can’t adapt quickly, you’re probably boned.
Yahoo! and AOL were the bee’s knees of the early days of the internet, now they are both struggling to exist.
- If all you sell is guns, you’re probably boned.
Compared to other consumer products, guns have a phenomenally long product lifecycle. I go out and buy a new computer every three years or so (and even that is long time compared to others), but if I did my homework and bought a gun that met my needs, I probably won’t have to buy another one for a long, long time. Heck, I have three guns that are going into their sixth decade of service, the M1903, 870 Express and K-22 I inherited from my father-in-law, and they show no signs of slowing down.
- If you sell accessories, you’ll do ok.
Add-ons like grips, sights, lasers and whatnot are an easy way to improve an initial gun purchase, and they’ll be needed as all those new gun owners figure out new ways to enjoy their new guns.
- If you sell ammo, you’ll do more than ok.
Guns require ammo in order to be anything other than an awkward club. Unlike floppy disks, which were replaced by something else, there is no replacement for the self-contained cartridge on the horizon. Demand may wane a bit has the dilettantes drop out of gun culture, but if you’re an ammo maker, you have more incentive to make guns a permanent part of our lifestyle than just about anyone else out there in the industry.
And let’s go with the Kansas Joe McCoy/Memphis Minnie version of the title, not the Led Zeppelin version.