Owning The Audience Is Better Than Owning The Factory.

At least that’s the way it is for most consumer products out there right now, with one noticeable exception.

Guns.

As I’ve said before, guns right now are where computers were at about 1982 or so. People are starting to wake up to the idea that they’re useful to have around, but they have NO FREAKIN’ CLUE what to do with them.

Fun fact: Computer manufacturers used to say that organizing your recipes was a big reason to have a computer in the home.

No, really, they did.

That’s where we are with Gun Culture 2.0 right now. There are a lot of companies creating new gadgets, but what those companies don’t provide along with their new Blast-o-magic 3000 is a reason for people to own a gun beyond “It’s a gun. It’s got our name in it. Buy it, or get lost.”.

Yeah, that’s a message that’ll play well, now that guns are become a mass commodity consumer good.