I like this program. I like it a lot.
I like it because Walther is handing out money to ALL levels of shooters, not just the GMs.
Let’s face it, a D Class Shooter getting a win with a Walther is a better story to tell your customer base than a GM winning, who’d be good with just about anything.
The bounties the offer are pretty darn good, and they’re in CASH, rather than winning your your weight in free beer koozies or something.
Think of the free advertising this is getting Walther if you show up on a stage at a qualifying match shooting one of their guns:
“Hey, why the Walther? Why are you shooting that Walther instead of (insert gun brand here)?”
“Well, I’ll tell you…”
Sure beats having a CRO mention your company’s name in the stage briefing and tossing up a few posters on a stage. Cheaper, too. Congrats, Walther, you’ve just upset the practical shooting apple cart, and in a very meaningful way.