Well Done, Walther. Well Done.

I like this program. I like it a lot.

I like it because Walther is handing out money to ALL levels of shooters, not just the GMs.
Let’s face it, a D Class Shooter getting a win with a Walther is a better story to tell your customer base than a GM winning, who’d be good with just about anything.

The bounties the offer are pretty darn good, and they’re in CASH, rather than winning your your weight in free beer koozies or something.

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Think of the free advertising this is getting Walther if you show up on a stage at a qualifying match shooting one of their guns:

“Hey, why the Walther? Why are you shooting that Walther instead of (insert gun brand here)?”
“Well, I’ll tell you…”

Sure beats having a CRO mention your company’s name in the stage briefing and tossing up a few posters on a stage. Cheaper, too. Congrats, Walther, you’ve just upset the practical shooting apple cart, and in a very meaningful way.