The P.C. was supposed to be dead in 2001, and yet Apple turned it into the center of their success by making everything else in our lifestyle revolve around the P.C. Apple came out with its “digital hub” strategy before it came out with their stores, before it came out with the iPod, before it became the Apple we know today.
Want to play music? Pop open iTunes and either blast it out through your Sonos or sync up your iPod. Digital camera? iPhoto. Camcorder? iMovie. Want to bring it all together? Use iDVD to put in on disk and send it to your friends. Apple is in the lead right now because they’ve been living the idea that a computer (or similar device) is not the focus of your life, it just a tool to help you live your life more fully. This is the strategy that launched the iPod, the iTunes Music Store, the iPhone and all the other gadgets that have made Apple the #1 company in the world.
Now let’s talk about guns. Who is coming up with a “digital hub” strategy for personal security? People have a generalized, non-specific fear that they’re “not safe”. They’re aware of this, and they want to “feel safe”. Re-watch that video and see how Steve Jobs talks about the gadgets and tools he’s selling… iPhoto lets you do this, Macs let you do something else, and iTunes lets you listen to music. He’s not talking about how cool Apple’s tools are, he’s talking about how cool your life will be if you use Apple’s tools.
How cool will your life be if you “feel safe”, if you don’t need to have that non-specific fear that something “isn’t right?” There are trainers out there like Joshua Gideon, Paul Carlson, Jeff Street and others who offer online and personal security tips to go along with their gun tips, and that’s an avenue we need to look into as well.
There has got to be something out there that’s in-between the “SEVEN SECRET SHOOTING TIPS OF THE NAVY SEALS” marketing out there. There are other trainers out there with that avoid such hype and bluster, but then leave their students stranded two-thirds of the way up Mount Stupid, without an understanding of what metrics will get them over the top.
There has be something that makes derp-free personal security seem cool. We just haven’t found it yet.