If I were Going To Open A Gun Store Today
After my time spent marketing two large gun stores, here’s what I do.
Make sure it had a gun range. Doesn’t have to be big, 12 lanes, 20 yards maximum. Maximum caliber, 308. Have good air conditioning in it, so people enjoy their time there. Encourage selfies and social media.
Emphasize training. Have a competition league on Monday nights.
Get a GREAT working relationship with either A Girl And Her Gun or The Well Armed Woman.
Shoot Center in Cape Coral is pretty much what I described.
It’s open, modern and inviting inside, not some cheap strip mall joint with stuffed animal heads on the wall and second-hand office furniture scattered about. It looks like a modern, clean retail store inside (something that is less common in the gun industry than you’d believe).
They’re set up pretty well: The training classroom is big enough to handle two dozen people in a class, a BIG deal when you’re trying to bring in big-name trainers in from out of town, and the store itself has the sort of things that a suburban gun owner might be interested in.
The range itself is the best indoor range in SouthWest Florida (even nicer than my old shop). That range wasn’t really designed well: If you didn’t shell out the $$$ for a luxury membership, all you could do was shoot pistols in a 12 yard range (and dark and cramped 12 yard range at that).
At Shoot Center, the lanes go out to 25 yards, and they’re rated up to .308 caliber. I’m not a fan of shooting rifles indoors, but I’m not a fan of limiting consumer choice, either. One thing I really like about the range at Shoot Center is that the have a hand-washing station set up just outside the range entrance for shooters to clean off the gunpowder and lead residue after a shooting session.
If you’re tired of baking outdoors in the Florida heat and you want someplace to go shoot that’s as nice (or nicer) than the other stores you walk into, go check out Shoot Center. They’re showing the rest of SWFL how it’s done.