Thinking more about yesterday’s post, I upgrade my phone almost every two years like clockwork, because I rely on it to run my life. From photos to movie-watching to games to writing, it’s pretty much my go-to device when I’m not at work. Why? Well, to borrow from Stephen Miller, in today’s world, if you can’t do it on your phone, it doesn’t matter.
But my iPad? My iPad is for media consumption and games, not work. It’s, oh, five years old, at least, and beat to crap.
How many consumers have an iPad of guns, and how many have iPhones? How many people have something that they use only on occasion and never carry with them them, versus something that’s an essential part of their lives?
How do we convince people that their iPad needs to become an iPhone?