Brand Ambassadors For A Country No One Has Ever Heard About.

I’m a bit of a gearhead. I drive a hot hatch, and I exceed the posted speed limit on a regular basis.

Perhaps a little TOO regular, if I’m honest.

I digress…

I watch The Grand Tour and Top Gear, and I love seeing all the exotic cars that show up here in this particularly plushly-upholstered section of God’s waiting room.

However, even I couldn’t tell you who the current Indy Car Champion is, and if, say, Lewis Hamilton showed up at a local Mercedes dealer to hawk some wares, I probably wouldn’t go see him.

Now admittedly, I am kinda celebrity-shy: I’m not really impressed by people who are famous, so that does color my judgement somewhat.

With that in mind, I have to ask myself, what is the purpose of a sponsored shooter? To advance the brand of the companies who sponsor them, that’s what, no matter how big or small the brand is.

This is why I’m very interested in what Shoot Center has done. They’re a local range who’s sponsored a shooter who shoots USPSA very well, and I think there’s a real opportunity for them and other local ranges to use a really good shooter to increase the prestige of the range. It doesn’t have to be much: In return, for, say, a case of 9mm every other month or so or maybe access to employee pricing on reloading supplies, have your sponsored shooter do a Facebook video on what makes a good defensive handgun. Or how to shoot better. Or how the safety rules on an indoor range. Heck, just do a video of the shooter punching out the X ring of a target at 25 yards: There’s a TV program dedicated to “Impossible Shots“, why not have your sponsored shooter strut his stuff on your range and show off how much of an authority he/she is on shooting?

A sponsored shooter brings some gravitas and authenticity to what’s being said, and store/range who has one and shows them off therefore appears more clued-in than its competitors, making it appear to be a better place to go shoot than the other ranges in town.

This is why people want to go shoot on a golf course designed by Jack Nicklaus or Greg Norman: They want the ego boost that comes from doing something associated with someone who is famous for doing what they enjoy doing.

If you got it, flaunt it.