It’s no coincidence that Americans attitudes of guns changed for the better while Top Shot, Duck Dynasty and other gun-related shows were on the air. Those programs showed gun ownership as safe, fun and above all, normal.
Gun owners know how to fight and occasionally win political battles. Where we suck and are losing is fighting cultural battles, and no, putting on yet another country music show is NOT going to move the needle in our favor. We need to find allies to our cause, not create an echo chamber. The NRA is useful for keeping the faithful inline and celebrating gun culture, but because of the negative press it’s getting right now, it is a toxic brand outside of the world of gun owners.
There’s a few easy wins we can pick up here: The tagline of this blog is “Guns are the new Harley Davidson,” so reaching out to motorcycle riders and tying the freedom of the open road to the empowerment of safe gun ownership is an obvious win. Another quick win that seems obvious to me is using the trust icon of the military to promote competitive shooting to video game players, which would be a win-win for the military’s recruiting efforts and practical shooting.