Narrative Matters.

First off, pretty much every single firearms trainer out there needs to watch this short video on how to give a presentation.

It’s given by Garr Reynolds, who makes his living helping the world’s biggest companies do better presentations, and it got me thinking…

I’ve mentioned this before, but when I took my CCW class many years ago, my teacher told me that only one in three of us would take the steps needed to make concealed carry a regular part of our life.

Firearms trainers are pretty good at teaching technique, where we suck, however, is helping people live a new lifestyle. This is because we approach concealed carry as a thing to be learned, not a life to be led.

Duh.

Make your course about how their lives will change for the better. Mix in some fear because it is a scary world, after all, but give them a reason to WANT to carry their guns, rather than a fear that they need to carry them or they’ll die.

Don’t just survive, but thrive.