I’ve been thinking a bit about what makes a “lifestyle of guns” recently, and I realized once again that there’s really nothing you can add on to Gun Culture 2.0 to make it into a lifestyle.
With the hunting that was/is central to Gun Culture 1.0, there was all the stuff associated with going into the outdoors in attempt to blast Bambi or one of his woodland friends into oblivion. Tents, flashlights, camp stoves… you name it, you needed it to go out into the woods. Heck, even I splurged for a pair of snake-resistant boots for my hunting trip.
But for Gun Culture 2.0, there is really else to buy to make it a lifestyle, because it’s all about integrating guns into our current lifestyle rather than building an idyllic vision of the countryside that smacks of Rosseau (with guns).
When I go shoot a match, aside from my guns and ammo, I use pretty much the same gear (car, gas, etc) I use to go grocery shopping. The same is true when I travel for a class: Aside from the guns, I might as well be going on a business trip.
This is really going to hinder any attempts to non-gun sponsorship money into Gun Culture 2.0, because why should Miller Lite spend their ad buck with Daniel Defense when they could spend it with NASCAR?
Now, there are exceptions to this rule. Brownells is teaming up with a UFC fighter, and that makes a lot of sense. More is needed though.