And while I have at least three posts in process, the fact is, the launch of the iPTS took up a lot of my writing time. I have a couple of half-formed posts in draft that I should be able to tighten up and publish, but yeah, it might be sparse this week.
Rubber, meet road. Road, rubber.
We’ve been getting some great feedback and a lot of interest from shooters, law enforcement and military, and some…. not so great feedback as well.
To the Facebook commenter who compared us to “Duck Hunt” on the Nintendo: There is a reason why all the shots from your .40 cal HiPoint go low-left, and it has a lot to do with how you view dry-fire. Deal with it.
Anyway, go check out the campaign page and watch as it changes tomorrow, and remember, if you want the best deal on an iPTS, get in on the ground floor.
My local coffee shop, like oh so many other local coffee shops around the country, has a customer loyalty card. I buy 10 ten drinks to feed my caffiene habit, and the 11th one is free.
Quick, what is your local gun shop doing to keep customers coming back? Does it have an email list? Does it advertise specials on social media?
Heck, does it advertise at all?
We’ve had seven, heck, make it ten fat years. At least seven lean years are coming.
If you’re not ready for them now, it’s probably too late.
I talked with Paul Carlson on the Safety Solutions podcast about his experience at Tactical Conference this year, why people should take advanced training like a Massad Ayoob class, and how the Interactive Pistol Training System will change the world and clean up your acne.
Okay, one of those two.
Michael Bane was kind enough to mention a link I zapped over to him on this week’s podcast and wondered what my thoughts on that same link might be.
The P.C. was supposed to be dead in 2001, and yet Apple turned it into the center of their success by making everything else in our lifestyle revolve around the P.C. Apple came out with its “digital hub” strategy before it came out with their stores, before it came out with the iPod, before it became the Apple we know today.
Want to play music? Pop open iTunes and either blast it out through your Sonos or sync up your iPod. Digital camera? iPhoto. Camcorder? iMovie. Want to bring it all together? Use iDVD to put in on disk and send it to your friends. Apple is in the lead right now because they’ve been living the idea that a computer (or similar device) is not the focus of your life, it just a tool to help you live your life more fully. This is the strategy that launched the iPod, the iTunes Music Store, the iPhone and all the other gadgets that have made Apple the #1 company in the world.
Now let’s talk about guns. Who is coming up with a “digital hub” strategy for personal security? People have a generalized, non-specific fear that they’re “not safe”. They’re aware of this, and they want to “feel safe”. Re-watch that video and see how Steve Jobs talks about the gadgets and tools he’s selling… iPhoto lets you do this, Macs let you do something else, and iTunes lets you listen to music. He’s not talking about how cool Apple’s tools are, he’s talking about how cool your life will be if you use Apple’s tools.
How cool will your life be if you “feel safe”, if you don’t need to have that non-specific fear that something “isn’t right?” There are trainers out there like Joshua Gideon, Paul Carlson, Jeff Street and others who offer online and personal security tips to go along with their gun tips, and that’s an avenue we need to look into as well.
There has got to be something out there that’s in-between the “SEVEN SECRET SHOOTING TIPS OF THE NAVY SEALS” marketing out there. There are other trainers out there with that avoid such hype and bluster, but then leave their students stranded two-thirds of the way up Mount Stupid, without an understanding of what metrics will get them over the top.
There has be something that makes derp-free personal security seem cool. We just haven’t found it yet.
Maybe it’s former missionary in me, but I am FAR more concerned about bringing people into gun culture who own guns and don’t use them than I am about talking about TV shows like “Super Blastomatic Presents THE WORLDS BEST SHOOTERS DOING COOL STUFF YOU CAN’T” or “GO SHOOT THINGS IN THE WOODS, SPONSORED BY REDNECK CAMPING GEAR”.
The choir has heard the message before, and they don’t care.
One thing I’ve been encountering as I wade through the flotsam and jetsam of the “establishment” conservative movement over at Ricochet is that we conservatives have very little understanding of the importance of narrative. Establishment conservatives are upset that Trump won, and they can’t understand that Trump won because he created a narrative and stuck to it. No position paper or think tank has EVER won an election, but passion? Passion wins elections.
To bring this home to American Marksman and Big Guns (to name a couple of shows), there is plenty of passion for the shooting sports amongst competitors, but precious little concern for the other competitors in the sport. This is one of the reasons why USPSA, 3 Gun, et al, is stuck in a rut, because only people who compete in those sport watch a competition for the sake of the competition itself. The rest of us watch a competition to cheer on the heroes and boo the villains. Shooting competitions need heroes, and they need villains, currently, they have neither. Top Shot gave us heroes and villains, and it was the most-popular competitive shooting show ever made. Top Shot made the show about the competitors, not the competition, and it was popular beyond the shooting world.
And that’s not a coincidence.
I’m a big fan of Steve Rinella’s “Meateater” series because it’s a hunting show that shows more than just “Hey, look, there’s Bambi! Let’s shoot him!”
And now it’s the first hunting show on Netflix.
I didn’t grow up with the culture of the six-shooter, so I never understood the attraction to revolvers. Yes, in bygone eras when the reliability of semi-automatic was an iffy proposition, it may have made a lot of sense to carry a revolver instead of a semi-auto.
But we don’t live in bygone eras, we live in the world of today, and these days, single-stack 9mms have become the new snub-nosed revolver.