Consider this video for the Red Bull Air Racing World Series: What can we learn from it when it comes to promoting practical shooting?
1. Personality goes a long way. The nationality of each pilot is up front and center, giving us a reason to cheer (or boo) right off the bat.
2. Fan-friendly venues. The fans can see the action at the venue know the score as the event happens. Ever gone to a USPSA match or IDPA match as a spectator? From personal experience, I can tell you they really suck to watch (80% of a squad’s time on a stages is spent with walk-throughs, scoring and taping). 3 Gun Nation does a great job at distilling the essence of three-gun down to an exciting competition, but a little bleacher seating and some local promotion would go help bring in more people to the sport.
3. Real-time scoring. The fact is, you can’t tell from watching a USPSA or IDPA competition who is doing well in the match and who isn’t. Sure, a competitor may ace a stage, but what that means to the match as a whole is a mystery until the final day of the match when all the scores are tallied.
4. Big-time sponsors. Smith and Wesson, FNUSA and Cheaper Than Dirt’s revenues COMBINED probably don’t add up to one-eighth of the money that Red Bull makes in the U.S. alone. Bass Pro Shops teaming up with Top Shot is great step in this direction (even if all they show is fishing commercials during the show).