Folks are unhappy “The Truth About Guns” Robert Farago was given an award by Second Amendment Foundation, and it’s prompting a discussion about whether gun blogging has jumped the shark. I was not pleased to see Robert Farago win an SAF award, only to turn around and mistreat Emily Miller by asking personal questions about her carry habits off the record and publishing it, nor headlining her bathroom habits, which I complained loudly about on Twitter, and which The Truth About Guns did not seem to appreciate.
My response? In a word, no.
In more than one word, it’s changing.
I’ve conversed with RF in the past via email about where he wants to take TTAG. He’s got some good ideas, and there are certain elements of TTAG that are far and above what other gunbloggers are doing.
But to quote Jules Winnfield, “Personality goes a long way.”
When you compare the state of gunblogging versus the state of, say, gadget blogging, mommy blogging or car blogging, you’ll soon realize there is a big gaping hole when it comes to professionalism, aka presentation, content and consistency. As Sebastian points out, most gunbloggers are (for better or worse) amateurs: We do this for passion, not for money. That’s changing, what with The Firearms Blog and Lucky Gunner both bringing people on as full-time bloggers, and I think that paradigm will continue to grow as gun companies and the legacy firearms media realizes they can exploit the workers channel our energy towards their goals.
Gunbloggers can provide content for almost free, content that drives traffic, builds brand awareness and increases sales. Sure, it’s not as easy as the old paradigm of putting a sexy shot of your company’s new MegaBlaster XL-2000 on the cover of Guns&Ammo&Rockets magazine and then sendng it out to supermarket shelves nationwide, but that’s the world we live it today: Ask a record company exec about how his business has changed since iTunes, or a newspaper publisher about his subscription rates in a web-centric world.
The deer now have guns. Adapt or die.