Found this over in the comments at When The Balloon Goes Up:
With all the team member departures from Glock… and Jessie going to start Team Taurus… maybe it’s time for Team Ruger…
Which is something I’ve been noodling for a while. Ruger doesn’t sponsor individual competitve shooters. Period.
They don’t need to, that’s why.
There’s two very good reasons for this. The first is that they have a shooting sport all their own and are big sponsors of other matches, which gets their name out there without sponsoring shooters. More importantly, they’re doing land-office business without the expense of sponsored shooters. They don’t need a Rob Leatham or an Angus Hobdell to talk about how their products are just a liiittle bit different than anyone else’s: They just make
Kel-Tec ripoffs new products like the LCP and LCR that redefine their marketspace, and not coincidentally, make them a TON of cash along the way.
And think about it: Is the current drama with Team Glock helping Glock, or hurting them? Is it helping their reputation as a company, or hurting it?
What’s most interesting about last week’s drama is Jessie Harrison signing with, of all companies, Taurus. Yes, she may just shoot an STI with a “Taurus” rollmark on the slide, but the minute she steps into the box with anything that’s recognizably a Taurus in her holster, Taurus reaps the rewards. The purpose of a sponsored shooter is make money for their sponsors, period full stop. Jessie has proven to be a good spokesperson for the NRA and she’s certain to do the same for Taurus.