Most people who are buying guns today are buying them because they are afraid, and more specifically, afraid of being kilt.
So what do we do? We insist that in order to get better at shooting, new gun owners must do something that they fear even MORE than death, namely, public perfomance, and go shoot a match out in front of their peers.
Insanity. We stack fear on top of fear, and then we are amazed that the fearful don’t show up. The biggest problem right now is that there is no sanctioned on-ramp between blasting away in an indoor range and shooting IDPA. That needs to change (no, Steel Challenge doesn’t count*). The SSCA doesn’t demand that people immediately go from hauling around their kids in a minivan to competing in the 12 Hours of Sebring**, yet the USPSA does that all the time.
Gun sales are BOOMING: Over the last two Black Fridays, Americans bought enough guns to outfit the entire Marines Corps.
So why aren’t USPSA, IPDA, et al growing at the same rate? Why isn’t post-CCW firearms training growing by leaps and bounds? If competition and training are supposed to be an essential part of Gun Culture 2.0, where are the new gun owners, and why aren’t they in a pistol bay somewhere? Clearly, there is a disconnect between the rate of gun sales and the rate of participation in both the shooting sports and firearms training beyond CCW, which tells me that what we’re doing now to attract people to those activities is clearly not working the way it should be. In response to this underperforming metric, though, all I hear is “No, they just need to shoot Steel Challenge more!” or “No, they use need to realize that owning a gun means you’re a Sheepdog!™ and train approprately”.
Those ideas are clearly not working. We need to try something else. More on what that “something else” might be in tomorrow’s post***.
* Steel Challenge doesn’t count because you’re just standing there, shooting one round at five steel targets five times a string. Yes, there is a timer involved, but the actions you’re performing (hitting five different targets as quickly as possible as you stand in one place) could just as easily be done in a lane indoors.
** The Sports Car Club of America is just as bad at this sort of thing. The only way to learn to drive fast on a track is to go to a track and hope there’s someone there who can teach you. Better drivers have fewer accidents, so you would think that the SCCA would be helping drivers drive BETTER, not faster… and you’d be wrong.
*** “I’ll see you shiver with an-tic-i-pa…”