It runs the gamut, and each bag reflects the fears and obsessions of the person who packed it. Some worry about earthquakes or hurricanes, but others see more nefarious threats, like the utter collapse of society. Whatever the threat, everyone covers the basics: food, water, shelter, first aid. But a few take the whole survival thing really, reallyseriously. They’ll pack a gas mask, tools, even serious firepower.
Of course, this being Wired, the derp is highlighted along with the good (“Oooh, a 72 hour bag for a cat!”), but it’s one more signpost that people are realizing that yes, you WILL have to be your own first responder.