Thinking a bit more about this post, have you been inside a bowling alley recently? The best of them are something like the Headpinz bowling alleys, which combine elements of a Dave & Busters into the current “midnight bowling” craze to produce something that’s closer to P.Diddy than it is to Earl Anthony. The worst of them? The worst are stuck in 1963, without the cool “Mad Men” retro vibe.
Think about how that applies to gun ranges. There are some good indoor ranges near me, and there are some really, really bad indoor ranges near me, but they all have one thing in common: Aside from the occasional zombie shoot or the late, great Crimson Trace Midnight 3 Gun, no one, and I mean NO ONE is trying to make range experience itself into something that is FUN, rather than something like taking an loud algebra exam.
Gun nuts like myself (and most of the people reading this post) need no excuse to go the range beyond a) we have ammo and b) we want to shoot it. The act of going to the range and shooting a gun is all the amusement we need.
That’s nice for us, but just as outdoor ranges are competing against kayak rentals and driving ranges and other forms of outdoor amusement, indoor ranges are competing against other forms of INDOOR amusement such as bowling alleys, movies, etc., and from a quality-of-experience perspective, going to an indoor range ranks right up there with getting your tires rotated or parent-teacher night at the local middle school.
As they are set up now, most indoor ranges (in fact, shooting ranges in general) suck the amusement out of shooting a gun, not create more amusement beyond what comes from actually shooting a gun.
If we want Gun Culture 2.0 to thrive in a post-scarcity world, that has GOT to change.