First Comes Motivation. Then Comes Action.

Claude Werner lists out some of the reasons why people don’t get firearms training.

  • Time
  • Expense
  • Accessibility
  • Scheduling
  • Lack of motivation
  • Lack of incentive
  • Lack of understanding

The thing is, though, people are willing to overcome the obstacles of time, motivation, accessibility, money and scheduling if they think that what they’re getting is worth the effort they put into getting it.

And if you don’t think this is true, ask yourself, when was the last time you drove the extra mile (or ten, or twenty) for really good pizza/Mexican/pasta/beer/whatever, versus stopping to eat at the first place you found?

I thought so.

If an experience, ANY experience, has been proven to be of value, you will do it again. How many people get CCW training? How many people then go beyond that CCW class and get more training in how to use their firearm effectively?

Answer: Not many. Very few.

The CCW Class is the top of the funnel: Enrolling in such a class is a tacit admission that a) threats exist and b) you’re aware of the need to do something about it. However, people who take a concealed carry class are not seeing the value in taking more training.

Why is this happening?

The answer, I think, lies in that word “effectively”. I don’t have the answer for this just yet, but the problem is clear: The value proposition for post-CCW firearms training is not apparent enough to gun owners, and that needs to change.