“Half The Store Is Devoted To Solutions”.

“Because people don’t just want to buy personal computers anymore, they want to know what they can do with them.”

This. This is how Apple took over the world. They realized, faster than Microsoft did, that computers were not something we used just at the office, they were becoming part of our lives.

Apple did this, and now they own the retail world.

Who is devoting half of their gun store to HOW you use a gun? Anyone?

Why not?

Is there anything, anything at all inside your gun store that gives hints about what you can DO with your guns, now that you’ve bought one?

Why not?

Dance With The Person Who Brought You To The Dance.

Nice to see one of the icons of mainstream, establishment conservatism notice the role that the NRA played in defeating Hillary Clinton.

There are many claimants to the honor of having nudged Donald Trump over the top in the presidential election. But the folks with the best case are the National Rifle Association and the consultants who made their TV ads.

The NRA did just about everything right. It endorsed Trump last May when he was still just the de facto nominee. The goal was to persuade Second Amendment supporters who’d backed other candidates to unify behind him.

The NRA planned ahead. It had lined up TV time months beforehand when rates were lower. That saved money. Thus when the Access Hollywood tape threatened to capsize the Trump campaign a month before the election, the NRA had cash on hand for a fresh ad to steady Trump.

Good to see Freddy (“The Beadle“) Barnes saying something that I’ve been saying (literally) for years, that gun owners are the new evangelicals.

October, 2015:

“The NRA is not going away anytime soon, but their political role is changing. Thirty years ago, the Republicans relied on a “three-legged stool” of support from foreign policy hawks, small-government activists, and social conservatives. Of those three, it was the social conservatives who did the dirty work of knocking on doors and getting out voters to the polls on voting day. Since then, however, the power of social conservatives inside and outside of the Republican Party has waned, and it’s now gun owners and NRA members who get out the vote for their candidate of choice.”

October, 2016

We’re in a presidential election where one of the candidates is proud that the National Rifle Association and others opposes her efforts to change the meaning of the Second Amendment and impose the “Australian model” of gun control on the US.

American gun owners are, for the most part, allied against Hillary’s attempts to move the right of self-defense from an individual right to a duty that belongs to the state. We’re mobilized, and we’re spreading the word about what responsible gun ownership looks like.

We’re winning. The gun-control fever has broken, at least on a national scale. Let’s get back to healthy, safe gun ownership as the norm in American life, and leave civilian disarmament on the ash heap of history where it belongs.

Ruger LCP II 2000 Round Challenge : Rounds 223-383

Even though most of my free time is spoken for (there should be an announcement on what I’ve been working on in the next two weeks or so). Nevertheless, I found some time this weekend to duck out for some range time and continue this test (thanks, Jason!).

Odds and Sods.

I’ve got a bunch of partially-full boxes of .380 ammo laying around, so I spent this range session burning through them and freeing up space in my ammo cans, along with shooting some of the PMC .380 provide to me by the good people at Lucky Gunner, so I loaded up them all up and shot them.

Because that’s what you do with ammo and guns, that’s why.

Ammo Fired
6 Speer Gold Dot JHP’s
11 Winchester White Box FMJ’s
2 Hornady XTP JHP’s (why I had just two of them, I’ll never know)
142 PMC .380 FMJ’s

All the rounds fired and fed with no issues, bringing the total round count up to 383 rounds fired, with one possible failure to feed on round 116 of the challenge.

One thing that’s interesting to note is that I shot 48 rounds strong hand only and 24 rounds weak-hand only with the LCP II during this range session. The gun felt surprisingly good in just my strong hand and I was able to shoot it as asccurate as I could with two hands, just a bit slower while doing so. In the weak hand however, ho boy, it first weird, and I am fairly used to weak-hand shooting. I don’t know how to describe it beyond saying it felt more like a water gun in my hand, not a real pistol.

As I said, weird.

Also, the gun is quite easy to shoot for extended periods of time compared to my P3AT (which, I realize, is quite a low hurdle to cross). I had no problems dropping 3 boxes of ammo in out of this gun, and left the range with the same amount of pain in my right hand as when I arrived.

That is to say, none. Not a bad accomplishment for any pocket 380, especially a lightweight polymer one.

Who Are You, And Why Do You Want To Buy A Gun Today?

Do a Google Image Search for “Gun shop'” and look at the photos of the inside of the stores.

All of them will show a store with a guns in cases and guns on walls.

None of those interior photos will give you any clue which gun is better for you.

When was the last time you walked into a gun store that was set up to belp your decision-making process, rather than overwhelm you gun after gun after gun? Row after row of compact semi-automatics that give no clue as to what their eventual function might be isn’t a sign of a lot of inventory, it’s a highway to analysis paralysis for the average retail shopper.

The point of a gun store isn’t to have a lot of guns. The point of a gun store is to SELL a lot of guns.

So do so many gun stores make it hard for you to decide which gun you want to buy?

It’s Hard Being a Pimp These Days.

I’ve been thinking a bit more about the current state of gun journalism, and a few thoughts have popped into mind that may or may not make sense to you.

In the past, I’ve bemoaned the lack of metrics when it comes to guns and compared gun reviews to car reviews. That’s not fair, though, because due to their size and how they operate, a car is MUCH less affected by who’s behind the wheel than a gun is affected by who’s on the trigger.

A better comparison might be cameras, something which I have more than a passing familiarity with.

Strictly speaking, camera reviews suck. Always have, always will. Yes, they can compare signal to noise ratios and megapixels until the cows come home, but the fact of the matter is, if you gave me a Nikon D5 and gave Greg Heisler an iPhone, his pictures are going to be better than mine. They just will. That’s why he’s Gregory Heisler, and I’m not.

I’ve said it before and I’ll say it again: My favorite camera when I was a shooter (clickclick) wasn’t the FM2 or the Hassie or the Sinar 4×5, it was a small, light (relatively) cheap Olympus XA rangefinder. I liked that camera because it was ALWAYS with me, and I got some great shots with when they popped up in front of me. Now, did I try to shoot tabletop still lifes or corporate portraits with it? Of course not, but that’s when the Sinar and Hasseblads (respectively) would come into play. The XA, though, just *shines* in my favorite kind of work, informal environmental portraiture, so that’s why I carried it for so long.

None of my decisions to buy gear for either myself or the studio was guided in any way by a camera review in a photo magazine. To be honest, most photographers know diddly-squat about cameras as a whole: I think I cracked open “Popular Photography” maybe once or twice in the dozen years I was a shooter (clickclick), but I read every issue of PDN and Outdoor Photography (because I’ve always been MAD for Galen Rowell‘s work). My experience as a shooter was hardly unique. Most of the day in, day out photographers I know have no clue about the camera market as a whole. They do, however, know the cameras they use everyday like the back of their hand.

How this applies to the gun journalism world should be easy for you to figure out.

How DARE You Show Up To MY Class With A Gun Like That!

Thinking more about this post, whether we like to admit it or not, we are in a golden age of guns. With a very few notable exceptions (coughcoughR51coughcough) we expect our guns to work correctly with most types of ammunition right out of the box, and guess what, they do. This is true of Taurus, Glock, Kimber, you name it. Now, do all of those guns handle long stretches of high round count shooting equally well, like at a training class?


But guess what, that doesn’t make those guns “bad guns,”, it makes them bad guns to take to a class, but not a bad gun to carry on your person.


And chances are, the gun that those trainers are saying is the best (and only) choice for you is a compact, striker-fired 9mm double stack handgun. They’re good guns. I recommend them a lot. Those guns work GREAT on a training range and they’re really good off the range as well. But are they the only viable self-defense pistols out there? Of course not.

Which person is more serious about self-defense, the person who carries a Glock 19 in an AIWB holster to the training range, but then carries nothing with him on a day-in, day-out basis, or the person who has a compact .380 (or better) on him every waking moment? We tell people that “A .22 on you is better than a .45 in the truck” (or some variant thereof) and then we insist that people bring that .45 with them to class, rather than provide training opportunities for the .22 they have with them.

And then we wonder why no one wants to get training beyond what’s required to get their CCW.

Bowling Against Columbine.


Thinking a bit more about this post, have you been inside a bowling alley recently? The best of them are something like the Headpinz bowling alleys, which combine elements of a Dave & Busters into the current “midnight bowling” craze to produce something that’s closer to P.Diddy than it is to Earl Anthony. The worst of them? The worst are stuck in 1963, without the cool “Mad Men” retro vibe.

Think about how that applies to gun ranges. There are some good indoor ranges near me, and there are some really, really bad indoor ranges near me, but they all have one thing in common: Aside from the occasional zombie shoot or the late, great Crimson Trace Midnight 3 Gun, no one, and I mean NO ONE is trying to make range experience itself into something that is FUN, rather than something like taking an loud algebra exam.

Why not?

Gun nuts like myself (and most of the people reading this post) need no excuse to go the range beyond a) we have ammo and b) we want to shoot it. The act of going to the range and shooting a gun is all the amusement we need.

That’s nice for us, but just as outdoor ranges are competing against kayak rentals and driving ranges and other forms of outdoor amusement, indoor ranges are competing against other forms of INDOOR amusement such as bowling alleys, movies, etc., and from a quality-of-experience perspective, going to an indoor range ranks right up there with getting your tires rotated or parent-teacher night at the local middle school.

As they are set up now, most indoor ranges (in fact, shooting ranges in general) suck the amusement out of shooting a gun, not create more amusement beyond what comes from actually shooting a gun.

If we want Gun Culture 2.0 to thrive in a post-scarcity world, that has GOT to change.


Waiting For Godot. And the HPA.

I like what SilencerCo is doing here.

Purchase one of our silencers through a SilencerCo Dealer any time between February 1, 2017 and April 30, 2017 then click the link below to register your product and upload your proof of purchase.

You’ll then receive a custom code via email within 72 hours that’s good for up to $200 worth of free gear on SilencerCo’s web store – accessories, merchandise – you name it.

I’m actually shopping around for my first can right now, and this is a tempting deal because there are things like silencer covers, QD mounts, etc, that quickly drive up the price of what is already an expensive add-on for your gun.

SilencerCo is adapting to the market as the market changes. Cool.

Après Le Déluge, Nous Sommes.

“After the flood, there is us.”

So what happens now, after the levee has broken? Well, aside from all the things that I mentioned before, the companies that will thrive in the future are the ones who can best answer this one, simple question:

“Okay, I just bought a gun. Now what?”

Sounds easy, right? The fact of the matter is, though, that Gun Culture 2.0 has grown up and matured without having to answer that question. For just short of ten years now, the only reason needed to buy a gun was “It’s a gun, and I should buy it now, because I don’t know if I’ll be able to buy one in the future.”

Imagine what’s happening in California right now, writ large. That’s what we were afraid of, and that’s what drove gun sales. That’s not happening for the foreseeable future, and now we’re in a new phase of gun ownership in America, where gun owners are buying guns for positive reasons, not negative ones.

This is a challenge for Gun Culture 2.0 because it’s driven, by a large part, by negative outcomes. Gun Culture 1.0 was about positive outcomes: You take a walk in the woods, you see Bambi, and you provide meat for your family and a trophy for wall by blasting him into oblivion. Everyone was happy with the outcome (except Bambi, that is).

This is not true for today’s gun owner, because we are preparing for the very, very bad day when we may need to use lethal force to protect a life that is dear to us. It’s not something we enjoy thinking about, but it is satisfying knowing we’re ready. Is it fun, though? No, and the company that is most-able to bring the fun into Gun Culture 2.0 is the one that will grow the most in today’s new gun world.

Harley was successful because they transitioned a negative brand image (biker thug) into a postive brand image (Open road! Freedom!). No one (yet) is working on transitioning from a negative outcome (killed on da streetz) to a positive outcome.

Heck, I’m not sure we KNOW what a positve outcome even is yet.


Oh, and what’s up with the title? Well, to borrow a line from the third-greatest Christmas movie ever made*, it’s one of the benefits of a classical education.

* Ronin is #1 (yes, it’s a Christmas movie) and Lethal Weapon is #2.

Five Years Later, People Are Catching On.

Me, writing in December 2011:

I keep wondering why there aren’t more pistol-caliber short guns out there on the market.

There’s the Hi-Point which suffers from being a Hi-Point, there’s the Kel-Tec Sub2000 which suffers from being a Kel-Tec and also cannot be found for purchase within the lower 48. There’s the Taurus CT G2 which has yet to hit our shores, the Beretta CX4 Storm (which costs about the same as a dedicated 9mm AR), and then there’s all manner of lever action guns in all manner of calibers.

The Ruger LCP and LC9 proved that there was a market for upgraded and “name-brand” versions of guns inspired by Kel-Tec guns, and with the utter unavailiability of the Sub-2000 and the lack of competion in the carbine marketspace, maybe it’s time for Ruger to take a another look at the Ruger Police Carbine and update it for the 21st century with some rails and a folding stock.

And now 2017 is apparently the Year Of The Pistol Caliber Carbine.

This doesn’t surprise me at all. The pistol caliber carbine is pretty much a civilian version of a Personal Defense Weapon, or older still, the M1 Carbine. It’s the gun you grab when you need more than a pistol but don’t want / can’t use an AR-15 or bigger gun. If it works for police and the military, it should work for me, too, right?