The iPTS Funding Campaign Launches Tomorrow!

Introducing The Interactive Pistol Training System

Rubber, meet road. Road, rubber.

We’ve been getting some great feedback and a lot of interest from shooters, law enforcement and military, and some…. not so great feedback as well.

To the Facebook commenter who compared us to “Duck Hunt” on the Nintendo: There is a reason why all the shots from your .40 cal HiPoint  go low-left, and it has a lot to do with how you view dry-fire. Deal with it.

I digress.

Anyway, go check out the campaign page and watch as it changes tomorrow, and remember, if you want the best deal on an iPTS, get in on the ground floor.

Return Fire.

My local coffee shop, like oh so many other local coffee shops around the country, has a customer loyalty card. I buy 10 ten drinks to feed my caffiene habit, and the 11th one is free.

Quick, what is your local gun shop doing to keep customers coming back? Does it have an email list? Does it advertise specials on social media?

Heck, does it advertise at all?

We’ve had seven, heck, make it ten fat years. At least seven lean years are coming.

If you’re not ready for them now, it’s probably too late.

TacCon, MAG40, iPTS

I talked with Paul Carlson on the Safety Solutions podcast about his experience at Tactical Conference this year, why people should take advanced training like a Massad Ayoob class, and how the Interactive Pistol Training System will change the world and clean up your acne.

Okay, one of those two.

      Go check it out
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Security Hub

The P.C. was supposed to be dead in 2001, and yet Apple turned it into the center of their success by making everything else in our lifestyle revolve around the P.C. Apple came out with its “digital hub” strategy before it came out with their stores, before it came out with the iPod, before it became the Apple we know today.

Want to play music? Pop open iTunes and either blast it out through your Sonos or sync up your iPod. Digital camera? iPhoto. Camcorder? iMovie. Want to bring it all together? Use iDVD to put in on disk and send it to your friends. Apple is in the lead right now because they’ve been living the idea that a computer (or similar device) is not the focus of your life, it just a tool to help you live your life more fully. This is the strategy that launched the iPod, the iTunes Music Store, the iPhone and all the other gadgets that have made Apple the #1 company in the world.

Now let’s talk about guns. Who is coming up with a “digital hub” strategy for personal security? People have a generalized, non-specific fear that they’re “not safe”. They’re aware of this, and they want to “feel safe”. Re-watch that video and see how Steve Jobs talks about the gadgets and tools he’s selling… iPhoto lets you do this, Macs let you do something else, and iTunes lets you listen to music. He’s not talking about how cool Apple’s tools are, he’s talking about how cool your life will be if you use Apple’s tools.

How cool will your life be if you “feel safe”, if you don’t need to have that non-specific fear that something “isn’t right?” There are trainers out there like Joshua Gideon, Paul Carlson, Jeff Street and others who offer online and personal security tips to go along with their gun tips, and that’s an avenue we need to look into as well.

There has got to be something out there that’s in-between the “SEVEN SECRET SHOOTING TIPS OF THE NAVY SEALS” marketing out there. There are other trainers out there with that avoid such hype and bluster, but then leave their students stranded two-thirds of the way up Mount Stupid, without an understanding of what metrics will get them over the top.

There has be something that makes derp-free personal security seem cool. We just haven’t found it yet.

Talk About The Passion.

Maybe it’s former missionary in me, but I am FAR more concerned about bringing people into gun culture who own guns and don’t use them than I am about talking about TV shows like “Super Blastomatic Presents THE WORLDS BEST SHOOTERS DOING COOL STUFF YOU CAN’T” or “GO SHOOT THINGS IN THE WOODS, SPONSORED BY REDNECK CAMPING GEAR”.

The choir has heard the message before, and they don’t care.

One thing I’ve been encountering as I wade through the flotsam and jetsam of the “establishment” conservative movement over at Ricochet is that we conservatives have very little understanding of the importance of narrative. Establishment conservatives are upset that Trump won, and they can’t understand that Trump won because he created a narrative and stuck to it. No position paper or think tank has EVER won an election, but passion? Passion wins elections.

To bring this home to American Marksman and Big Guns (to name a couple of shows), there is plenty of passion for the shooting sports amongst competitors, but precious little concern for the other competitors in the sport. This is one of the reasons why USPSA, 3 Gun, et al, is stuck in a rut, because only people who compete in those sport watch a competition for the sake of the competition itself. The rest of us watch a competition to cheer on the heroes and boo the villains. Shooting competitions need heroes, and they need villains, currently, they have neither. Top Shot gave us heroes and villains, and it was the most-popular competitive shooting show ever made. Top Shot made the show about the competitors, not the competition, and it was popular beyond the shooting world.

And that’s not a coincidence.

Hunting 2.0

I’m a big fan of Steve Rinella’s “Meateater” series because it’s a hunting show that shows more than just “Hey, look, there’s Bambi! Let’s shoot him!”

And now it’s the first hunting show on Netflix.

Cool.

Nine In The Side Pocket

I didn’t grow up with the culture of the six-shooter, so I never understood the attraction to revolvers. Yes, in bygone eras when the reliability of semi-automatic was an iffy proposition, it may have made a lot of sense to carry a revolver instead of a semi-auto.

But we don’t live in bygone eras, we live in the world of today, and these days, single-stack 9mms have become the new snub-nosed revolver.

Presenting The Interactive Pistol Training System

Yep, this is what I’ve been working to bring to fruition these past few months, and quite frankly, there is nothing else like it on the market today.

This is what happens when someone (not me) with 30+ years in the tech world buys a gun and wants to get better at shooting, but then realizes that the products out there are all lacking in one way or another. The Interactive Pistol Training System, or iPTS, is the first all-in-one dry fire trainer.
Period, full stop.

Ok, so what is the iPTS?

First off, it’s electronic, and it uses sensor fusion technology to track everything. Sensor fusion is the same sort of stuff that’s in those driverless cars we’ve been hearing about: It’s a bunch of different detection systems all working together to provide data, not just a laser or not just an accelerometer… it’s everything. The target has sensors on it that work with the pistol to record hits, distance to target… you name it.

The iPTS 1700: Are you ready?

Think about it for a second… Every postal match, everywhere, relies on the shooters being honorable and not cheating about how close they place their target and how fast they’re shooting. The iPTS records all of the data, so there can be no cheating in the match… what you shoot is what you get. The app ties it all together, and we built in “must have” items like a timer and the ability to export your training sessions to email and the like

Oh, and if you think THAT is cool, check out what the Interactive Monitor Target can do. It’s stretch goal, but if it’s reached, I really think it can change how people train with their guns at home or in the classroom.

The pistol will use a BUNCH of accessories from a certain 9mm pistol made in Austria, and fit in the holsters for that gun as well.

And here’s one the many cool things about this system: You know how you turn the darn thing on? You slide in an (inert) mag, and rack the slide.

Makes sense, doesn’t it? And that’s what we’ve tried to do with all of this: Create a system that makes sense, and works with how you shoot. The purpose the iPTS from the very beginning wasn’t to create a system that put a dot on the wall, it was to create a system that would help people become safer and more accurate with a pistol.

We’ll be going live on Indiegogo on April 15th, but for now, check out the website and our “Coming Soon” page and sign up for news on when we launch.