Not just social media, but a complete and total marketing fail.
I’m watching “Don’t be a Victim”, a two-hour block of self-defense programming on SpikeTV, and it’s excellent. A half hour show on a bunch of average people taking a five day concealed carry / tactical class, a half-hour show on everyday items for self-defense, a two shows about survivors of violent attacks. It’s hosted by
Rick Simon Gerald McRaney, and it’s got top-level sponsors like Ruger, Blackhawk! and Insight.
And I’d be willing to bet you’ve never heard of it.
That’s a pity. The shows are first-rate: “Conceal & Carry School” just convinced Mrs. ExKev to get her CCW and some defensive training, but if the marketing people at Orion Productions had taken just a few hours to send out some emails to gunbloggers and post on a few gun boards, it’d be much more popular and well-known. As it is, the shows are definitely worth your time, even though they’re on early Saturday morning. But that’s what DVR’s were invented for. 🙂