If you look at a lot of the products that are successfully marketed toward women, whether it be a soap, make up or running shoes (Nike does a great job of this) you’ll find that there are lifestyle campaigns that go hand in hand. Many companies collect inspirational stories about their products or provide communities to discuss the lifestyle that goes with the product. That is showing respect and showing commitment, it is more than just a product with features, it’s a product that can and wants to be part of your life.
I’d add something that came up in a discussion with the (female) Director of Operations at a local indoor range. She said most women think of gun ranges like they would a strip club: It’s a male-only place with something vaguely unsettling and probably morally wrong going on inside.
This isn’t helped by the fact that the layout and merchandising of most stores are NOT women-friendly. A poster of the latest AR variant that’s built from the ground up to kill zombies and has rails on top of it’s rails may appease the Call of Duty crowd, but it will scare an already-scared single mother right out the door. Good marketers understand that they are very rarely their own target market.
In response to Bank of America’s public statement:
The statement we [McMillan] posted was an accurate account of the events that transpired late last week. McMillan Group has been in good standing with B of A and a loyal customer for the past 12 years. We were told that we must finalize all of our accounts because we manufacture firearms.
McMillan cannot speak for Bank of America’s company wide policies, but we can speak out about our personal experiences.
We [McMillan] kindly suggest that if Corporate Bank of America has no policy against conducting business with firearms manufactures, then they should communicate these policies with their regional Vice Presidents and other management.
Oh, and that horse you rode in on? Him too.
Bank of America realizes that we outnumber the anti-gun forces by at least 100-1, right? That while we can get thousands of people out to buy lousy coffee in support of the Second Amendment, the Bradys and their minions can barely fill up a school bus in favor of a boycott of Starbucks.
McMillan Fiberglass Stocks, McMillan Firearms Manufacturing, McMillan Group International have been collectively banking with Bank of America for 12 years. Today Mr. Ray Fox, Senior Vice President, Market Manager, Business Banking, Global Commercial Banking came to my office. He scheduled the meeting as an “account analysis” meeting in order to evaluate the two lines of credit we have with them. He spent 5 minutes talking about how McMillan has changed in the last 5 years and have become more of a firearms manufacturer than a supplier of accessories.
At this point I interrupted him and asked “Can I possible save you some time so that you don’t waste your breath? What you are going to tell me is that because we are in the firearms manufacturing business you no longer what my business.”
“That is correct” he says.
My family doesn’t bank at Bank Of America and we won’t in the future, either. If you do, I encourage you to move your money to greener pastures and banks that support your inherent right of self-defense.
Update: INSTALANCHE! Thanks for visiting, everyone. I try to write something here very weekday, so stop by again!
Please show your support for MacMillan by liking them on Facebook. Also, please visit the main blog, Exurbanleague.com, and you can follow me on Twitter here, where I’ve been known to snark about 80’s music and 70’s sci-fi.
If you want to contact Bank of America on this matter, the best way to reach them is:
Martha Dominguez, Executive Customer Relations Specialist: 714-792-4264
Corporate Headquarters: 704-386-5972 / 704-386-5681
Operator: 800-900-9000 (press 0 twice)
Corporate Headquarters (Bank of America):
Bank of America Corporate Center
100 North Tryon Street
Charlotte, North Carolina 28255
Something occurred to me over the weekend.
There’s at least three different options out there for self-defense insurance. I get a discount on my homeowners insurance because I have an alarm system. I get a discount on car insurance because I’m a safe driver.
So why doesn’t NRA offer a discount on their insurance if you go through their Personal Protection Inside the Home class, and an even bigger discount if you go through Personal Protection Outside Home?
On a related note, why doesn’t the NRA have an affiliate program for their insurance for NRA instructors? That way, the people who teach the classes can do a little bit off of “upselling” to their students, meaning more revenue for their instructors (a good thing) and more money for the NRA (ditto). The NRA has an affiliate program for new member signups and Brownell’s has an affiliate program for NRA instructors, so why not offer one for self-defense insurance as well?
The same is true of Gander Mountain Academy or any other (semi) nation-wide firearms training program. Offer self-defense insurance at a discount to your students because they’re better trained (and hence a lower risk) than the other people buying insurance who HAVEN’T been trained, and bingo, you’ve a new re-occurring revenue stream and a new communications channel!
There you go, Gander Mountain. Take this idea and run with it. And no, I won’t charge you for the idea.
And because of my continuing funemployment, I got nuthin’.
That may change soon, but until then, I’ll just shoot what I already got.
A follow-up on my Front Sight experience.
I have been getting telemarketing calls once a week from Ignatius Piazza. I have no idea what he’s calling about because I hang up on every single telemarketer that calls me.
Now, to their credit, I called Front Sight and they removed me from the call list in a minute or two, but robocalling is something I associate with credit card scams and (even worse) politicians.
And it’s CERTAINLY doesn’t help with Front Sight’s reputation as a marketing powerhouse without actual training, either.
Rule #1 of repeat business: Don’t piss off your repeat customers.
And send a good friend and gunblogger “nobody” to the NRA Convention, courtesy of the Outdoor Channel.