Top Gear / Shot

Top Gear / Shot

I’m hooked on Top Shot on the History Channel. Yes, it’s home to the drama llama, and yes, it’s not exactly a hardcore shooting show. 

What it is, though, is popular. It averages almost 2 million viewers each week, a staggering amount for a firearms-related show. But it doesn’t actually show off the act of shooting or the firearms in common use today. 

But there is a show (a very, very popular show) that appeals to a niche market but has MASSIVE widespread audience as well and has spawned copies of itself in two different countries. It’s even one of the most conservative shows on television

I speak, of course, of Top Gear

Clarkson, May and Hamster

Have you ever seen an episode of “Motorweek” on PBS? Relax, most people haven’t either. But Top Gear is the #1 show in its time slot in the U.K. and for good reason. The structure of the show is pretty simple, and hasn’t changed much from 2002. What works is the host’s passion for cars and driving, their personalities, and their approach to what could be a very dry and boring subject.

Clarkson, May and HamsterTop Gear doesn’t try to be a TV show about cars that entertains, it’s an entertaining TV show about cars. The producers of firearms-related could learn some lessons from the producers of Top Gear on how to make their shows entertaining AND informative beyond the niche markets they already serve. 

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3 Gun Nation is coming to TV at last: The first show is this Monday at 7:30 (!) am. 

Oh well, that’s why they invented TiVo. 

Really looking forward to this show because if it’s done right, it could point the way to greater exposure of practical shooting on the bigger cable networks, and, dare I say it, (“Dare! Dare!”), ESPN or broadcast TV. 

(Yes, I’m the dorky-looking guy at 0:15, lower camera left with the grey hat. This is why I blog and not do a video journal…

Social Media FAIL

Social media FAIL

Not just social media, but a complete and total marketing fail. 

I’m watching “Don’t be a Victim”, a two-hour block of self-defense programming on SpikeTV, and it’s excellent. A half hour show on a bunch of average people taking a five day concealed carry / tactical class, a half-hour show on everyday items for self-defense, a two shows about survivors of violent attacks. It’s hosted by Rick Simon Gerald McRaney, and it’s got top-level sponsors like Ruger, Blackhawk! and Insight. 

And I’d be willing to bet you’ve never heard of it. 

That’s a pity. The shows are first-rate: “Conceal & Carry School” just convinced Mrs. ExKev to get her CCW and some defensive training, but if the marketing people at Orion Productions had taken just a few hours to send out some emails to gunbloggers and post on a few gun boards, it’d be much more popular and well-known. As it is, the shows are definitely worth your time, even though they’re on early Saturday morning. But that’s what DVR’s were invented for. 🙂 

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Treasure Seeker

Treasure seeker

A contest for 1000 rounds of that rarest of ammo, .380 ACP? Sign me up! 

Bloggers listen up! I am running an ammo giveaway contest for Lucky Gunner. In exchange for posting a link to Lucky Gunner (and to this contest) I will enter you in a draw to win 1000 rounds of .380 ACP (Military Ballistics Industries 95 gr FMJ ). 

If you don’t own a mousegun .380 ACP pistol, Lucky Gunner will provide a gift card for the equivalent amount of the ammo of your choice. 

Me? I gotta Kel-Tec P3AT that needs some practice ammo, and 1000 rounds will keep it humming for months, if not years.

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