This article on why progressives are setting themselves up to lose in 2020 could be written about gun owners as well.
… in politics, intensity is not strategy. You have to be able to convert. The Resistance didn’t convert. It didn’t convert when Chuck Schumer chose to make Brett Kavanaugh’s nomination to the Supreme Court the decisive political test of the year. It didn’t convert when it turned his initial confirmation hearing into a circus. It didn’t convert when media liberals repeatedly violated ordinary journalistic standards by reporting the uncorroborated accusations against Kavanaugh that followed Christine Blasey Ford’s.
Above all, it didn’t convert the unconverted.
Let me explain this as clearly and as easily as I can: No one cares about YOUR rights, they care about THEIR rights. The key to winning a political battle is to make YOUR issue THEIR issue, and quite frankly, gun owners suck at that sort of thing. If we want to spend less time fighting gun control and spend more time on the range, we need win the gun control battles before they happen. We need to make control so toxic, no politician in their right mind would come out in favor of it.
The first step to making gun control unpopular is to make gun ownership popular once again. Make the fight about the shared desire to stay safe, and the sheer outright FUN of shooting a gun, don’t make it about your right to carry an AR-15 while fishing. Gun rights are going to have to become an inclusive, populist movement if we are going to win.
Take someone to the range. Start an informal gun club in your neighborhood. Go plinking with a cow-orker. Get out of the choir loft, and onto the street.